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For owners selling their luxury homes, an auction might be the solution to finding a buyer fast

This property on Beverly Drive is an example of how some of Dallas' luxury properties are being sent to auction.


This Beverly Drive home was originally a $6,990,000 listing and it’s going to auction this month through a partnership between the listing agent, Caroline Summers, and Concierge Auctions. We previously featured the home here in The Dallas Morning News, in March, at the beginning of the pandemic.

Listing agent Caroline Summers suggested that her clients send their 3204 Beverly Drive listing to auction because the method might motivate buyers to purchase a home more quickly in a time when some may be hesitant to make a big financial decision.

“It’s just getting something kind of closed quickly in a time where people are a little more apathetic due to perhaps COVID or, you know, fears of the election, fears of the unknown,” Summers said.

The home, which is listed by Summers at Briggs Freeman Sotheby’s International Realty, is being marketed through Concierge Auctions. Last year, the company marketed 183 homes worldwide that were in the $1,500,000 to $69,000,000 range, according to the company’s Director of Business Development Hannah Serwatka.


Previously, two Dallas-area homes have sold through Concierge Auctions in roughly the last year, Serwatka said. The company sold a house at Beverly Drive and Armstrong Parkway this time last year, and earlier in 2020, they sold a property at The Tower Residences at The Ritz-Carlton, she said.

Summers said that interest in the property has “exponentially increased” and that her inbox is overwhelmed with people interested in the home.

This particular home, 3204 Beverly Drive, was previously offered for $6,990,000. The home is 8,823 square feet and has five bedrooms and eight bathrooms. It was designed by Los Angeles-based design firm Maienza-Wilson.